GENERAL EDUCATION SEMINAR

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Subtitle	Dynamic Post-WW II American Society seen through the Economy and Advertising
Lecturer(s)	ISHII, AKIRA; YAGYU, TOMOKO
Credit(s)	2
Academic Year/Semester	2024 Spring
Day/Period	Mon.3
Campus	Hiyoshi
Class Format	Face-to-face classes (conducted mainly in-person)
Registration Number	88465
Faculty/Graduate School	ECONOMICS
Department/Major	ECONOMICS Type A, B
Year Level	1, 2
Field	GENERAL EDUCATION MANDATORY ELECTIVE (CATEGORY III)
Remarks	Small-group seminar course
Grade Type	This item will appear when you log in (Keio ID required).
Course Description	These are seminar-style courses offered for first- and second-year students and are open to students in faculties other than economics. Types of class activities vary and may include, for example, textual analysis, oral presentation and discussion, and fieldwork.
K-Number	FEC-EC-01342-312-88

Course Administrator	Faculty/Graduate School	FEC	ECONOMICS
Course Administrator	Department/Major	EC	ECONOMICS
Main Course Number	Level	0	Faculty-wide
	Major Classification	1	General Education Course
	Minor Classification	34	Category Ⅲ(Interdisciplinary) - Small-Group Seminar
	Subject Type	2	Elective required subject
Supplemental Course Information	Class Classification	3	Seminar
	Class Format	1	Face-to-face classes (conducted mainly in-person)
	Language of Instruction	2	English
Academic Discipline		88	Comprehensive / Integrated Areas (Interdisciplinary Studies)

Course Contents/Objectives/Teaching Method/Intended Learning Outcome

This course focuses on two specific areas in the post-WWII United States, the “economy and business” and “music and advertisement”. By blending these two elements together, students will be able to contextualize the characters and strengths of American capitalist development. Two consecutive sessions on each of the two topics will alternate throughout the semester.
Economy and Business
The section on “Economy and Business” will explore how the American economy expanded and its businesses succeeded in the post-WWII period despite facing serious setbacks and crises. We will discuss major political and social developments chronologically and the economic impact it had both on the domestic front and abroad. The goal is for the students to foster a long-term perspective on American economic development and how it has shaped and continue to affect current affairs.
Music and Advertising
The aim of the "Music and Advertising" section is to let the participating students understand how the advertising industry has been utilizing music to sell goods between 1950 and 1990. Music has always played an important role in advertising, which has been undoubtedly an essential element of capitalism. We will focus on the question of how commercials have been fashioned not only to sell goods and services but also to inculcate listeners and viewers into their roles as consumers.

Lab / Skill-development / On-site training	An educational approach in which students deepen their understanding of educational content through first-hand experience and trial-and-error by initiating their own activities at facilities and accommodations both on and off campus.
Fieldwork	An educational approach in which students conduct surveys and observations on their own to collect information both on and off campus.
Presentations	An educational approach in which students deepen their understanding of educational content by preparing materials and delivering presentations in class.
Discussions, Debates	An educational approach in which students deepen their understanding of educational content through sharing and discussing their opinions on designated topics.
Group work	An educational approach in which students are divided into small groups and assigned tasks on issues related to educational content.
Role-playing	An educational approach in which students deepen their understanding of educational content by being assigned specific roles to play, thus allowing them to experience different viewpoints.
Flipped classroom	An educational approach in which students study the course lecture in advance, and questions and discussions relating to that content are then held in class.
Problem-based learning	An educational approach in which students acquire knowledge and skills related to educational content by attempting to tackle specific projects or problems posed to them.

Keio University Syllabus and Timetable

GENERAL EDUCATION SEMINAR

Course Contents/Objectives/Teaching Method/Intended Learning Outcome

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