CONSUMER PSYCHOLOGY IN GLOBAL MARKETS（ＧＰＰ）

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CONSUMER PSYCHOLOGY IN GLOBAL MARKETS（ＧＰＰ）

Lecturer(s)	MORIYOSHI, NAOKO
Credit(s)	2
Academic Year/Semester	2023 Fall
Day/Period	Tue.2
Campus	Mita
Class Format	Face-to-face classes (conducted mainly in-person)
Registration Number	79930
Faculty/Graduate School	BUSINESS AND COMMERCE
Department/Major	BUSINESS AND COMMERCE
Year Level	3, 4
Field	SPECIALIZED SUBJECTS
Other	＊教員選抜科目です。選抜方法の詳細はシラバスの「担当教員から履修者へのコメント」を確認してください。なお、履修を希望する場合は履修申告期間（一次）中にご自身で必ず履修申告を行ってください。選抜結果の確認方法はkeio.jpのニュースでお知らせします。/*Students who can register this course will be selected by lecturers. Please check "Lecturer's Comments to Students" on the syllabus for details of the selection process. If the students wish to take the course, the students must register the course during the First Course Registration period. How to confirm the selection results will be announced via keio.jp news.
Course Description	A series of these classes provide GPP students with the opportunity to enroll in courses with a high degree of specialized content. Such classes will focus upon the topics of management, accounting, commerce, economics, and industrialization. By enrolling in these courses, students will increase both their practical and theoretical knowledge base.
K-Number	FBC-BC-34353-212-10

Course Administrator	Faculty/Graduate School	FBC	BUSINESS AND COMMERCE
Course Administrator	Department/Major	BC	BUSINESS AND COMMERCE
Main Course Number	Level	3	Third-year level coursework
	Major Classification	4	Major Field Course
	Minor Classification	35	Iii Major Field Elective Courses - Common
	Subject Type	3	Elective subject
Supplemental Course Information	Class Classification	2	Lecture
	Class Format	1	Face-to-face classes (conducted mainly in-person)
	Language of Instruction	2	English
Academic Discipline		10	Psychology and related fields

Course Contents/Objectives/Teaching Method/Intended Learning Outcome

This course aims to introduce students to consumer psychology. Consumer psychology is an area of psychology that examines how our thoughts, beliefs, feelings and perceptions affect how and what we purchase. Why do consumers select certain products over others? What makes you end up in impulsive purchasing? Is there any cultural difference in consumer behavior? As the society becomes global, marketers need to consider global as well as glocal strategies. In order to succeed in globalizing markets, we need to understand how consumers perceive standardized or customized products and services. In this course, students are expected to learn about consumers' needs/motivation and effective approaches to consumers. Students are required to make 2 group presentations.
【Important!!】The courses provided in Spring and Fall are identical and hence students are allowed to register only for the Spring or Fall course, not both. For Japanese (full-time, regular Keio) students, only GPP students are allowed to take this course (You need to pass the GPP qualification process). I will select students who can register for this course (based on the eligibility). Check details for the application submission process below in the "Lecturer's Comments to Students" box.

Course Plan

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Method of Evaluation

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Textbooks

Will be announced in class. Reading materials cover academic Journal articles, newspaper articles, and other relevant sources (all in English).

Keio University Syllabus and Timetable