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SEMINAR A
| Lecturer(s) | KUWAHARA, TAKEO |
|---|---|
| Credit(s) | 4 |
| Academic Year/Semester | 2025 Spring |
| Day/Period | Tue.3,4 |
| Campus | SFC |
| Class Format | Face-to-face classes (conducted mainly in-person) |
| Registration Number | 38082 |
| Faculty/Graduate School | POLICY MANAGEMENT / ENVIRONMENT AND INFORMATION STUDIES |
| Year Level | 1, 2, 3, 4 |
| Field | RESEARCH SEMINARS SEMINARS |
| Grade Type | This item will appear when you log in (Keio ID required). |
| Prerequisites(Required) | C1037 情報技術とマーケティング/INFORMATION TECHNOLOGY AND MARKETING B6058 マーケティング戦略/MARKETING STRATEGY |
| Prerequisites(Recommended) | C1037 情報技術とマーケティング/INFORMATION TECHNOLOGY AND MARKETING B6058 マーケティング戦略/MARKETING STRATEGY |
| Related Classes | B3210 統計解析/STATISTICAL ANALYSIS B3203 ビジネスのデータサイエンス/DATA SCIENCE FOR BUSINESS |
| Recommended Knowledge | B3210 統計解析/STATISTICAL ANALYSIS B3203 ビジネスのデータサイエンス/DATA SCIENCE FOR BUSINESS |
| Lesson URL | This item will appear when you log in (Keio ID required). |
| Location | SFC |
| Course Requirements | This item will appear when you log in (Keio ID required). |
Student Screening Courses requiring entry to selection should be registered via SOL-A. *Only students who have a CNS account and who are not students of the Faculty of Policy Studies, Faculty of Environment and Information Studies, Graduate School of Media and Governance, Faculty of Nursing and Medical Care, and Graduate School of Health Management can enter via the system. Please check K-Support News for the details. | This item will appear when you log in (Keio ID required). |
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| K-Number | FPE-CO-05003-211-89 |
| Course Administrator | Faculty/Graduate School | FPE | POLICY MANAGEMENT / ENVIRONMENT AND INFORMATION STUDIES |
|---|---|---|---|
| Department/Major | CO | ||
| Main Course Number | Level | 0 | Faculty-wide |
| Major Classification | 5 | Research Seminars | |
| Minor Classification | 00 | Seminar | |
| Subject Type | 3 | Elective subject | |
| Supplemental Course Information | Class Classification | 2 | Lecture |
| Class Format | 1 | Face-to-face classes (conducted mainly in-person) | |
| Language of Instruction | 1 | Japanese | |
| Academic Discipline | 89 | Academic Skills | |
Course Summary
Marketing Communication / Regional Design
This research group explores communication strategies for consumers and organizations on various themes, mainly in [Marketing Communication] and [Regional Design]. Our activities include (1) research projects based on the students' problem consciousness and (2) original business contests in collaboration with companies and organizations. In addition, we will conduct the following types of research:
(1) Research projects based on the student's awareness of problems
We continue to develop projects that use cutting-edge, large-scale marketing data provided by companies and organizations with which we have partnerships.
Marketing and Communication
a) Marketing at SFC
b) Digital marketing
c) Corporate branding
d) Diffusion of innovation
d) SNS marketing
e) Social listening and mining
Regional Design
a) Regional development
b) Tourism business
c) Advertising business
Students will be assigned to one of the above projects and spend significant time designing plans, conducting and managing surveys, and struggling with data. Students are expected to take an active role in the research group's management and speak and act proactively.
(2) Unique business contests in collaboration with companies and organizations
We will hold our business contest, collaborate with companies and organizations, and propose measures to address the issues.
Examples of past contests
a) Marketing strategy for a museum
b) Product sales strategy for a chemical manufacturer
c) Marketing strategy for a cosmetics manufacturer
d) Growth strategy for a beverage manufacturer
e) New route development for an airline company
f) Proposal for local development measures utilizing local resources
This research group explores communication strategies for consumers and organizations on various themes, mainly in [Marketing Communication] and [Regional Design]. Our activities include (1) research projects based on the students' problem consciousness and (2) original business contests in collaboration with companies and organizations. In addition, we will conduct the following types of research:
(1) Research projects based on the student's awareness of problems
We continue to develop projects that use cutting-edge, large-scale marketing data provided by companies and organizations with which we have partnerships.
Marketing and Communication
a) Marketing at SFC
b) Digital marketing
c) Corporate branding
d) Diffusion of innovation
d) SNS marketing
e) Social listening and mining
Regional Design
a) Regional development
b) Tourism business
c) Advertising business
Students will be assigned to one of the above projects and spend significant time designing plans, conducting and managing surveys, and struggling with data. Students are expected to take an active role in the research group's management and speak and act proactively.
(2) Unique business contests in collaboration with companies and organizations
We will hold our business contest, collaborate with companies and organizations, and propose measures to address the issues.
Examples of past contests
a) Marketing strategy for a museum
b) Product sales strategy for a chemical manufacturer
c) Marketing strategy for a cosmetics manufacturer
d) Growth strategy for a beverage manufacturer
e) New route development for an airline company
f) Proposal for local development measures utilizing local resources
Course Description/Objectives/Teaching Method/Intended Learning Outcome
This research group explores communication strategies for consumers and organizations on various topics, mainly in marketing/consumer studies and science and technology (policy).
Our activities include (1) research projects based on the students' problem awareness and (2) original business contests in collaboration with companies and organizations. The following are examples of research projects.
(1) Research projects based on students' problem consciousness
Marketing Communication
a) SFC's marketing
b) Digital marketing strategy
c) Corporate branding
d) Diffusion of innovation
e) SNS marketing
f) Social listening & mining
Regional Design
a) Regional development
b) Tourism business
c) Advertising business
Students will be assigned to one of the above projects and spend considerable time designing plans, conducting and managing surveys, and dealing with data. They will also spend significant time developing the project, executing and managing the research, and working with the data. Since students are the main organizers of the research group, they are expected to speak and act proactively.
(We will hold our business contest cooperating with companies and organizations and propose measures to address the issues.
Examples of past contests
a) Marketing strategy for a museum
b) Product sales strategy for a chemical manufacturer
c) Marketing strategy for a cosmetics manufacturer
d) Growth strategy for a beverage manufacturer
e) New route development for an airline company
f) Proposal of measures for regional development utilizing local resources
Our activities include (1) research projects based on the students' problem awareness and (2) original business contests in collaboration with companies and organizations. The following are examples of research projects.
(1) Research projects based on students' problem consciousness
Marketing Communication
a) SFC's marketing
b) Digital marketing strategy
c) Corporate branding
d) Diffusion of innovation
e) SNS marketing
f) Social listening & mining
Regional Design
a) Regional development
b) Tourism business
c) Advertising business
Students will be assigned to one of the above projects and spend considerable time designing plans, conducting and managing surveys, and dealing with data. They will also spend significant time developing the project, executing and managing the research, and working with the data. Since students are the main organizers of the research group, they are expected to speak and act proactively.
(We will hold our business contest cooperating with companies and organizations and propose measures to address the issues.
Examples of past contests
a) Marketing strategy for a museum
b) Product sales strategy for a chemical manufacturer
c) Marketing strategy for a cosmetics manufacturer
d) Growth strategy for a beverage manufacturer
e) New route development for an airline company
f) Proposal of measures for regional development utilizing local resources
Research Seminar Theme
Marketing Communication / Regional Design
This research group explores communication strategies for consumers and organizations on various themes, mainly in [Marketing Communication] and [Regional Design]. Our activities include (1) research projects based on the students' problem consciousness and (2) original business contests in collaboration with companies and organizations. In addition, we conduct the following types of research.
(1) Research projects based on the students' awareness of problems
We continue to develop projects that use cutting-edge, large-scale marketing data provided by companies and organizations with which we have partnerships.
Marketing and Communication
a) Marketing at SFC
b) Digital marketing
c) Corporate branding
d) Diffusion of innovation
d) SNS marketing
Regional Design
a) Regional development
b) Tourism business
c) Advertising business
Students will be assigned to one of the above projects and spend a significant amount of time designing plans, conducting and managing surveys, and struggling with data. Students are expected to take an active role in the management of the research group and are expected to speak and act proactively.
(2) Unique business contests in collaboration with companies and organizations
We will hold our business contest in collaboration with companies and organizations and propose measures to address the issues.
Examples of past contests
a) Marketing strategy for a museum
b) Product sales strategy for a chemical manufacturer
c) Marketing strategy for a cosmetics manufacturer
d) Growth strategy for a beverage manufacturer
e) New route development for an airline company
f) Proposal for local development measures utilizing local resources
This research group explores communication strategies for consumers and organizations on various themes, mainly in [Marketing Communication] and [Regional Design]. Our activities include (1) research projects based on the students' problem consciousness and (2) original business contests in collaboration with companies and organizations. In addition, we conduct the following types of research.
(1) Research projects based on the students' awareness of problems
We continue to develop projects that use cutting-edge, large-scale marketing data provided by companies and organizations with which we have partnerships.
Marketing and Communication
a) Marketing at SFC
b) Digital marketing
c) Corporate branding
d) Diffusion of innovation
d) SNS marketing
Regional Design
a) Regional development
b) Tourism business
c) Advertising business
Students will be assigned to one of the above projects and spend a significant amount of time designing plans, conducting and managing surveys, and struggling with data. Students are expected to take an active role in the management of the research group and are expected to speak and act proactively.
(2) Unique business contests in collaboration with companies and organizations
We will hold our business contest in collaboration with companies and organizations and propose measures to address the issues.
Examples of past contests
a) Marketing strategy for a museum
b) Product sales strategy for a chemical manufacturer
c) Marketing strategy for a cosmetics manufacturer
d) Growth strategy for a beverage manufacturer
e) New route development for an airline company
f) Proposal for local development measures utilizing local resources
Project Theme (next semester)
Continuation of each project and new projectsuboard@sfc.keio.ac.jp
Active Learning MethodsDescription
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Preparatory Study
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Course Plan
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Method of Evaluation
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Textbooks
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Reference Books
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Lecturer's Comments to Students
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Remarks
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