Keio University Syllabus and Timetable

This research group will be promoted in two courses, in which members will work to foster the ability to realize “social innovation”" by learning and teaching each other. Participants in this research group are expected to attend one of the two courses.

Course A: Social Marketing and Value Co-Creation
　Course A of this research group will focus on "marketing" as an approach to promote “social innovation”. In other words, Course A will explore what kind of "marketing (i.e., market making)" is needed to realize “social innovation”.
　The word "marketing" is "market+ing (= market making)," which means creating a market (= a place where various values are created and satisfaction is provided to the people involved through various interactions and relationship building) and making it function sustainably (ing = ongoing tense). This is the meaning of "to create a place where various values are created and satisfaction is provided to the people involved. In other words, it can be said to be a sustainable process that creates value through the creation of various relationships, achieves the objectives of each of the parties involved, and promotes mutual satisfaction.
　In this Course A, each student will set his/her own theme and undertake his/her own research project (survey and research activities) while exploring the state-of-the-art of "social marketing" and organizing the required theories, concepts, and methods. Specifically, while continuing to learn about theories, concepts, and methods that they should be aware of, they will research the goods, things, services, and places that can be found in various practical examples, and in the spring semester, they will create "social marketing products" as a team, and in the fall semester, they will undertake "research projects (surveys and research activities)" that will produce results on an individual basis. In the fall semester, students work on "research projects (surveys and research activities)" that produce results on an individual basis.
Course B: Social Production and Co-education
　Course B is designed for those who are already planning policies and strategies, launching and preparing specific projects, or working on further improvement and evolution of projects already in progress in order to promote “social innovation”".
　Wellbeing, education (as broad as education, including inquiry learning, digital education, citizenship education, STEAM, global education, leadership education, etc.), science and technology innovation, sports, culture, theater, medicine, life sciences, information, intelligent information society, local development, community development, food, agriculture, Expo, Well-Being Commons Creation, Community Currency, etc.

This research group will work to foster the ability to realize “social innovation” while members learn and teach each other.
　When you hear the word "innovation," you may think of "technological innovation" and think of "new inventions" in the technical field. However, innovation can also be translated as "new combination”. From this perspective, innovation is not a "new invention," but rather a "new combination" (relationship building) of various productive forces to create new models, approaches, ideas, organizations This means to produce results by generating new models, new approaches, new ideas, new ways of managing organizations, new ways of being in society, etc.
　“Social innovation" refers to the idea of creating a "new combination" of various resources (human resources, material resources, intellectual resources, information resources, cultural resources, technological resources, etc.) in fields that require new social innovations (environment, welfare, education, poverty, culture, sports, etc.). The idea is to create "new combinations" of various resources (human resources, material resources, intellectual resources, information resources, cultural resources, technological resources, etc.) in the areas of welfare, education, poverty, culture, sports, etc., and to draw out their potential to solve social issues, provide value, and realize high results.
With this “social innovation” in mind, this research group will be promoted in two courses.

Course A: Social Marketing and Value Co-Creation
　“Social innovation" does not only mean seeking new combinations of various resources. Blindly combining new resources does not necessarily lead to productive solutions to social issues or the realization of social value.
　This is where the concept of the "double bottom line" comes into focus. The bottomline is the final line of the financial statement, meaning the final result of profit and loss. One of the key points of “social innovation” is to create a new social innovation with sustainability by building a model (business model or social model) in which the two bottom lines interact and create a synergistic effect.
　Course A will focus on "marketing" as an approach to promote such “social innovation” and "double bottom line”. In other words, Course A will explore what kind of "marketing (= market making)" is needed to realize “social innovation”.
　The word "marketing" is "market+ing (= market making)," which means creating a market (= a place where various values are created and satisfaction is provided to the people involved through various interactions and relationship building) and making it function sustainably (ing = ongoing tense). This is the meaning of "to create a place where various values are created and satisfaction is provided to the people involved. In other words, it can be said to be a sustainable process that creates value through the creation of various relationships, achieves the objectives of each of the parties involved, and promotes mutual satisfaction.
　Today, "marketing" is not limited to for-profit activities in for-profit companies. It is also used in the activities of non-profit organizations (NPOs, foundations, schools, hospitals, museums...), government organizations, and community development and social campaign activities, aiming to realize their missions and objectives in a more effective and efficient manner. For-profit companies are also increasingly emphasizing the "realization of social value" through corporate activities, such as CSR, social contribution activities, and "Creative Shared Value (CSV)" in their core business, in order to support sustainable corporate activities, and "marketing" ideas and techniques are also being used to continuously improve the results of these activities. In addition, the concept and techniques of "marketing" are being used to sustainably improve the results of these activities. Furthermore, marketing ideas and systems are being used not only in the activities of companies and organizations, but also in the creation of relationships and networks that sustainably create social value, the creation of mechanisms that foster empathy among people and move society in a better direction, and the inducement of individual actions based on empathy. Marketing is also being used to create a system that fosters empathy and encourages individual action based on empathy. This kind of marketing in the social domain is called "social marketing.
　This "social marketing" is constantly evolving, and when we are aware of the concept of “social innovation”," the way "social marketing" is done will evolve even further.
　In Course A, each student sets a theme and engages in a "research project (survey and research activities)" while constantly exploring the state of "social marketing" at that time and organizing the theories, concepts, and methods that are required. Specifically, while continuing to learn about theories, concepts, and methods that they should be aware of, they will research the goods, things, services, and places that can be found in various practical examples, and in the spring semester, they will create "social marketing products" as a team, and in the fall semester, they will work on "research projects (surveys and research activities)" to produce results on an individual basis. In the fall semester, students work on "research projects (surveys and research activities)" that produce results on an individual basis.
　In order to conduct profound research and study activities, it is also essential for our members to develop themselves. For this purpose, we also read a lot of literature and materials.

Please note that Course A will be offered on Mondays from 4:30 p.m., but students are required to take the initiative in various activities outside of this time (e.g., team roundtable reading, field work, prototype development, etc.).

Course B: Social Production and Co-education
　Course B is designed for those who are already planning policies and strategies, launching and preparing specific projects, or working on further improvement and evolution of projects already in progress in order to promote “social innovation”.
　“Social Production" refers to the act of identifying various social issues, whether for-profit or non-profit, governmental or non-governmental, and working toward solutions, as well as activities aimed at creating and disseminating social value.
Attitudes and values are more important than individual qualities and abilities in these activities. Talented egocentrics have rarely achieved sustained success, and the ability to foster a community of mutual influence is also important, concerned with voluntary initiative, company cooperation, human interaction, and mutual prosperity for self and others.
In addition, when trying to lead these activities to success, we will be faced with unexpected situations and difficulties. At such times, it is important to have the intelligence and courage to overcome many obstacles and difficulties while cooperating, collaborating, and co-creating with people from various fields.
Today, such personnel are needed in a variety of fields, including NPOs, NGOs, large corporations, venture companies, international organizations, government agencies, local governments, media, hospitals, schools, and local communities.
In Course B, members will learn the methods and spirit of social production based on various methods, while interacting with each other and improving themselves.
Specifically, with the era known as Society 5.0 in mind, students will study the theory and education necessary for social production (history, history of science and technology innovation, history of economic industry, science of decision making, science of complex systems, self-organization, life science theory, public philosophy, intelligence, theater, conducting, composition, deliberative discussion research groups, etc.). At the same time, each student will plan, launch, and carry out a project as "My Project" or "Our Project," and will learn the spirit and attitude required to sincerely face the questions of "What is social production? Through this process, students will learn and gain expertise and experiential knowledge.

Social Innovation: "Social Marketing and Value Co-creation" & "Social Production and Co-education"

Social Innovation: "Social Marketing and Value Co-creation" & "Social Production and Co-education"

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Based on the selection of books with the seminar members, we will present them at the beginning of the semester. As a guide, we plan to read about 1-2 books per week.

Based on the selection of books with the seminar members, we will present them at the beginning of the semester.

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