SEMINAR B(2)

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Lecturer(s)	YANAGIMACHI, ISAO
Credit(s)	2
Academic Year/Semester	2025 Fall
Day/Period	Thu.4
Campus	SFC
Class Format	Face-to-face classes (conducted mainly in-person)
Registration Number	36960
Faculty/Graduate School	POLICY MANAGEMENT / ENVIRONMENT AND INFORMATION STUDIES
Year Level	1, 2, 3, 4
Field	RESEARCH SEMINARS SEMINARS
Grade Type	This item will appear when you log in (Keio ID required).
Prerequisites(Recommended)	C1036 コーポレートガバナンス/CORPORATE GOVERNANCE C1096 国際企業論/INTERNATIONAL ENTERPRISES C1123 韓国社会論/KOREAN SOCIAL STUDIES
Related Classes	C1131 現代文化探究（朝鮮語圏）/MODERN CULTURE (KOREAN) C1137 韓国文化論/KOREAN CULTURAL STUDIES C1119 韓国地域論/KOREAN REGIONAL STUDIES
Location	SFC
Course Requirements	This item will appear when you log in (Keio ID required).
Student Screening Courses requiring entry to selection should be registered via SOL-A. *Only students who have a CNS account and who are not students of the Faculty of Policy Studies, Faculty of Environment and Information Studies, Graduate School of Media and Governance, Faculty of Nursing and Medical Care, and Graduate School of Health Management can enter via the system. Please check K-Support News for the details.	This item will appear when you log in (Keio ID required).
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Course Description	The Seminar is central to activities at SFC where faculty members and students work together on a diversity of issues as a prelude to the Graduation Project. At SFC, students do not merely learn answers to given problems. Education at SFC aims to nurture and send out leaders of the future who are able to identify problems and create methods of resolving them. Through participation in such research, students work on real problems in society and gain a high level of expertise, and with this in hand, they embark on their Graduation Project that will be their "fruit of designing the future" as well as a personal proposal as they advance towards the future as individuals.
K-Number	FPE-CO-05003-311-89

Course Administrator	Faculty/Graduate School	FPE	POLICY MANAGEMENT / ENVIRONMENT AND INFORMATION STUDIES
Course Administrator	Department/Major	CO
Main Course Number	Level	0	Faculty-wide
	Major Classification	5	Research Seminars
	Minor Classification	00	Seminar
	Subject Type	3	Elective subject
Supplemental Course Information	Class Classification	3	Seminar
	Class Format	1	Face-to-face classes (conducted mainly in-person)
	Language of Instruction	1	Japanese
Academic Discipline		89	Academic Skills

Course Summary

The theme of this seminar is Corporate management in Japan and Asia. We will consider the actual situation of global competition of Asian companies from a comprehensive perspective. In this case, "Asia" includes not only Japan and China, but also East Asia such as South Korea and Taiwan, Southeast Asia such as Thailand, Indonesia and Malaysia, and even India. Typical industrial fields to be analyzed include IT / semiconductor, information and communication, Internet-related, entertainment-related, automobiles, petrochemicals, and steel.

今までの代表的卒業論文テーマは以下の通りである。

・中国製造業に対する日本国民の認識変化
・日系食品メーカーのグローバル成長戦略
・SONYのコングロマリット化と経営改革
・日系航空会社のブランド戦略
・日本の自動車産業と循環型経済
・日中韓企業による途上国インフラ事業
・インドにおけるBOPビジネスの発展戦略
・スポーツマーケティングにおける成長戦略
・ミャンマー経済の発展と政治要素
・日本エンタメ総合商社の構造的特徴とさらなる発展に向けて
・日本プロ野球業界の収益構造と繁栄への道
・グローバル化粧品メーカー・ロレアルのベトナム市場進出
・日本アパレルメーカーの中国進出
・ベトナム市場における日本ビールメーカーの戦略展開
・総合商社化を進める豊田通商の成長戦略
・日系自動車メーカーにおけるインド人材の活用
・中国進出日系企業における人材マネジメント経営
・Ｐ＆Ｇから学ぶエクセレントカンパニーへの道
・創業者精神への原点回帰とソニー復活に関する考察
・日系食品メーカーのグローバル化とムスリム問題
・全日本空輸のマルチブランド戦略
・ルイ・ヴィトンから学ぶブランドマネジメント
・日本国内における格安航空発展の可能性
・鈴木商店・金子直吉の生涯と企業家活動
・上杉鷹山と野中兼山の改革と企業家的側面
・三菱財閥の発展と荘田平五郎
・大倉喜八郎と大倉財閥の発展
・ユニクロのグローバルビジネス
・中国における外資企業の人事制度と中国人価値観との相関
・マハティール首相の統治理念とマレーシアの工業化
・タイ二輪車市場における日系企業の発展
・メコン川流域開発と華人経済圏
・インド財閥の競争力構造

Course Description/Objectives/Teaching Method/Intended Learning Outcome

The theme of this seminar is Corporate management in Japan and Asia. The main goal is to analyze the region of Asia, with a particular focus on the economic activities of businesses. In this case, "Asia" includes not only Japan and China, but also East Asia such as South Korea and Taiwan, Southeast Asia such as Thailand, Indonesia and Malaysia, and even India. Typical industrial fields to be analyzed include IT / semiconductor, information and communication, Internet-related, entertainment-related, automobiles, petrochemicals, and steel. The ultimate purpose of this seminar is to elucidate the actual situation of global competition, which is dynamically unfolding in the global market in specific industrial fields, mainly by Asian companies, from a comprehensive perspective.

Research Seminar Theme

Business management in Japan and Asia