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CONSUMER BEHAVIOR AND MARKETING（ＧＰＰ）
| Lecturer(s) | SHIRAI, MIYURI |
|---|---|
| Credit(s) | 2 |
| Academic Year/Semester | 2023 Fall |
| Day/Period | Mon.2 |
| Campus | Mita |
| Class Format | Face-to-face classes (conducted mainly in-person) |
| Registration Number | 36362 |
| Faculty/Graduate School | BUSINESS AND COMMERCE |
| Department/Major | BUSINESS AND COMMERCE |
| Year Level | 3, 4 |
| Field | SPECIALIZED SUBJECTS |
| Other | ＊教員選抜科目です。選抜方法の詳細はシラバスの「担当教員から履修者へのコメント」を確認してください。なお、履修を希望する場合は履修申告期間（一次）中にご自身で必ず履修申告を行ってください。選抜結果の確認方法はkeio.jpのニュースでお知らせします。/*Students who can register this course will be selected by lecturers. Please check "Lecturer's Comments to Students" on the syllabus for details of the selection process. If the students wish to take the course, the students must register the course during the First Course Registration period. How to confirm the selection results will be announced via keio.jp news. |
| Course Description | A series of these courses provide junior (third yr) and senior (fourth yr) students with advanced knowledge of micro-marketing such as pricing, product development, advertising, promotion, e-commerce, consumer behavior, marketing research, marketing economics, etc. |
| K-Number | FBC-BC-34353-212-07 |
| Course Administrator | Faculty/Graduate School | FBC | BUSINESS AND COMMERCE |
|---|---|---|---|
| Department/Major | BC | BUSINESS AND COMMERCE | |
| Main Course Number | Level | 3 | Third-year level coursework |
| Major Classification | 4 | Major Field Course | |
| Minor Classification | 35 | Iii Major Field Elective Courses - Common | |
| Subject Type | 3 | Elective subject | |
| Supplemental Course Information | Class Classification | 2 | Lecture |
| Class Format | 1 | Face-to-face classes (conducted mainly in-person) | |
| Language of Instruction | 2 | English | |
| Academic Discipline | 07 | Economics, business administration, and related fields | |
Course Contents/Objectives/Teaching Method/Intended Learning Outcome
This course is intended for students who want to increase their knowledge of concepts and theories in consumer behavior, and of methods for analyzing consumer behavior. The goal of this course is to understand how these concepts and approaches relate to marketing decision making. A set of important topics on consumer behavior is selected. It consists of lectures, assignments, a project, and an exam. This course will be conducted in English.
Course Plan
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Method of Evaluation
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Textbooks
No textbook is required for this course. Lecture notes will be provided.
Lecturer's Comments to Students
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