INTRODUCTION TO MICRO MARKETING

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Subtitle	An Introduction to Marketing Decision Making
Lecturer(s)	HAMAOKA, YUTAKA
Credit(s)	2
Academic Year/Semester	2022 Spring
Day/Period	Sat.3
Campus	Hiyoshi
Class Format	Online classes (mainly on-demand format)
Registration Number	33742
Faculty/Graduate School	BUSINESS AND COMMERCE
Department/Major	BUSINESS AND COMMERCE
Year Level	2
Field	SPECIALIZED SUBJECTS
K-Number	FBC-BC-24102-231-07

Course Administrator	Faculty/Graduate School	FBC	BUSINESS AND COMMERCE
Course Administrator	Department/Major	BC	BUSINESS AND COMMERCE
Main Course Number	Level	2	Second-year level coursework
	Major Classification	4	Major Field Course
	Minor Classification	10	I Major Elective Required Courses
	Subject Type	2	Elective required subject
Supplemental Course Information	Class Classification	2	Lecture
	Class Format	3	Online classes (mainly on-demand format)
	Language of Instruction	1	Japanese
Academic Discipline		07	Economics, business administration, and related fields

Course Description/Objectives/Teaching Method/Intended Learning Outcome

This class introduces the basics of marketing decision making, the key concepts, and essential models.

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Course note will be provided via course home page.

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