CORPORATE MANAGEMENT

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Lecturer(s)	UEYAMA, SHINICHI
Credit(s)	2
Academic Year/Semester	2025 Fall
Day/Period	Mon.3
Campus	SFC
Class Format	Face-to-face classes (conducted mainly in-person)
Registration Number	25110
Faculty/Graduate School	POLICY MANAGEMENT / ENVIRONMENT AND INFORMATION STUDIES
Year Level	1, 2, 3, 4
Field	FUNDAMENTAL SUBJECTS INTERDISCIPLINARY SUBJECTS
Grade Type	This item will appear when you log in (Keio ID required).
English Support	Without English Support
Prerequisites(Required)	なし
Prerequisites(Recommended)	なし
Related Classes	B6081 経営分析/ANALYZING OF FINANCIAL STATEMENT B6055 経営戦略/STRATEGIC MANAGEMENT
Recommended Knowledge	NA
Lesson URL	This item will appear when you log in (Keio ID required).
Location	SFC
Course Requirements	This item will appear when you log in (Keio ID required).
Student Screening *For conditions regarding "additional permission", please refer to the "Student Screening Details" section. Approval for additional permission is at the lecturer's discretion, and is not guaranteed.	This item will appear when you log in (Keio ID required).
Screening Method *If selection is by lottery: Complete the course registration process and check your permission status on the course registration screen. If selection is by assignment: Carefully review the "Student Screening Details" section, register for the course via the "Assignment Submission URL," and submit the required assignment.	This item will appear when you log in (Keio ID required).
Student Screening Detail	This item will appear when you log in (Keio ID required).
Expected Number of Acceptances	This item will appear when you log in (Keio ID required).
Assignment Submission	This item will appear when you log in (Keio ID required).
Equipment & Software	You will need to bring your personal laptop for the quiz on two occasions. Those who do not have one can borrow from the Shonan Fujisawa Information Technology Center.
Contact(Mail)	This item will appear when you log in (Keio ID required).
Aspect	9:Management;15:Groups and Enterprise;28:Design;36:Think
Course Description	Lecture-based teaching and acquisition of the basic knowledge required for research activities. Broadens the range of interests in a particular direction and provides a bridge to cutting-edge topics.
K-Number	FPE-CO-03302-211-07

Course Administrator	Faculty/Graduate School	FPE	POLICY MANAGEMENT / ENVIRONMENT AND INFORMATION STUDIES
Course Administrator	Department/Major	CO
Main Course Number	Level	0	Faculty-wide
	Major Classification	3	Fundamental Subjects (Other Than Introductory Subjects, Subjects of Language Communication)
	Minor Classification	30	Interdisciplinary Subjects
	Subject Type	2	Elective required subject
Supplemental Course Information	Class Classification	2	Lecture
	Class Format	1	Face-to-face classes (conducted mainly in-person)
	Language of Instruction	1	Japanese
Academic Discipline		07	Economics, business administration, and related fields

Course Summary

This course covers basics of usiness strategy and corporate management.
This course provides a comprehensive and in-depth understanding of business management, teaching foundational perspectives and ways of thinking for evaluating and analyzing businesses. Even those who have never taken courses in business or economics will start from scratch, using materials that introduce essential principles in both theory and practice based on numerous case studies. The expected outcomes (learning objectives) for students of this course are as follows:
1.Be able to evaluate the strength of individual companies based on publicly available information and roughly predict their potential for future growth.
2.Effortlessly understand business books, economic newspapers, and magazine articles.
3.Understand the roles of corporate managers and the management challenges they face, and be able to engage in dialogue with them.
4.Apply the principles of "business management" to solve societal problems and in areas like non-profit organization management, public administration, public management, and individual career planning.

Course Description/Objectives/Teaching Method/Intended Learning Outcome

This course will be conducted in a flipped classroom format. This means that each session will proceed under the assumption that students have read the designated materials in advance. Specifically, the flow of the class will generally involve the submission of preparatory assignments (which will be assigned almost every session), presentations, group discussions, class-wide discussions, and practical exercises. While there will be lectures, please note that they will not follow the traditional lecture style.

Course Content

We aim to cultivate a "literacy" that deciphers the essence of corporate management from three angles:

Understanding Corporate Management Techniques: We will study various techniques such as marketing, finance, M&A, etc.
Understanding Industry Structure: We will explore industry-specific business models and the principles of success for industries like dining, hotels, railways, apparel, etc.
Understanding Finance: We will learn about how to read financial statements, fundraising, handling stocks, etc.
To ensure students' comprehension, there will be approximately five "mini-quizzes" (each about 20 minutes in length) or mini-report submissions throughout the course. We also plan to invite guest speakers on two occasions.

Furthermore, acquiring this "literacy" requires consistent accumulation, similar to subjects like mathematics, language studies, or computer science. It's essential to attend every class and submit reports regularly. If you fail to keep up, you may find yourself lost midway through the course. Please be cautious and stay engaged.

Lab / Skill-development / On-site training	An educational approach in which students deepen their understanding of educational content through first-hand experience and trial-and-error by initiating their own activities at facilities and accommodations both on and off campus.
Fieldwork	An educational approach in which students conduct surveys and observations on their own to collect information both on and off campus.
Presentations	An educational approach in which students deepen their understanding of educational content by preparing materials and delivering presentations in class.
Discussions, Debates	An educational approach in which students deepen their understanding of educational content through sharing and discussing their opinions on designated topics.
Group work	An educational approach in which students are divided into small groups and assigned tasks on issues related to educational content.
Role-playing	An educational approach in which students deepen their understanding of educational content by being assigned specific roles to play, thus allowing them to experience different viewpoints.
Flipped classroom	An educational approach in which students study the course lecture in advance, and questions and discussions relating to that content are then held in class.
Problem-based learning	An educational approach in which students acquire knowledge and skills related to educational content by attempting to tackle specific projects or problems posed to them.

Keio University Syllabus and Timetable