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PASSPORT MEMBERS' WORKSHOP D（ＧＰＰ）
| Subtitle | Marketing, Leadership, and the Meaning of Life |
|---|---|
| Lecturer(s) | INAMOTO, DAN; MORIYOSHI, NAOKO |
| Credit(s) | 4 |
| Academic Year/Semester | 2023 Fall(Intensive) |
| Day/Period | Tue.4,5 |
| Campus | Mita |
| Class Format | Face-to-face classes (conducted mainly in-person) |
| Registration Number | 25096 |
| Faculty/Graduate School | BUSINESS AND COMMERCE |
| Department/Major | BUSINESS AND COMMERCE |
| Year Level | 3, 4 |
| Field | SPECIALIZED SUBJECTS |
| Course Description | This workshop provides GPP students with the opportunity to integrate practical experience with theoretical knowledge through case studies. |
| K-Number | FBC-BC-34453-312-07 |
| Course Administrator | Faculty/Graduate School | FBC | BUSINESS AND COMMERCE |
|---|---|---|---|
| Department/Major | BC | BUSINESS AND COMMERCE | |
| Main Course Number | Level | 3 | Third-year level coursework |
| Major Classification | 4 | Major Field Course | |
| Minor Classification | 45 | Iv Major Field Seminar Courses - Common | |
| Subject Type | 3 | Elective subject | |
| Supplemental Course Information | Class Classification | 3 | Seminar |
| Class Format | 1 | Face-to-face classes (conducted mainly in-person) | |
| Language of Instruction | 2 | English | |
| Academic Discipline | 07 | Economics, business administration, and related fields | |
Course Contents/Objectives/Teaching Method/Intended Learning Outcome
This workshop will focus on two main themes: marketing and leadership. The objectives of this workshop are to:
1. Explore marketing strategies and executions;
2. Put theories into practice, and try to become an effective marketer;
3. Exchange ideas on cross-cultural leadership, and how leaders may contribute to society.
Through various readings, in-class discussions, and group work, students will engage in both the theoretical exploration of marketing and leadership as well as the practical exercises in working on marketing projects with realistic assignments.
Furthermore, there will be a philosophical component to this workshop in which students will be challenged to apply critical thinking and question conventional assumptions about business and success. There are no right or wrong answers - the crucial point is to actively participate and learn from each other.
1. Explore marketing strategies and executions;
2. Put theories into practice, and try to become an effective marketer;
3. Exchange ideas on cross-cultural leadership, and how leaders may contribute to society.
Through various readings, in-class discussions, and group work, students will engage in both the theoretical exploration of marketing and leadership as well as the practical exercises in working on marketing projects with realistic assignments.
Furthermore, there will be a philosophical component to this workshop in which students will be challenged to apply critical thinking and question conventional assumptions about business and success. There are no right or wrong answers - the crucial point is to actively participate and learn from each other.
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