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ENGLISH SEMINAR (ADVANCED)
| Subtitle | Advertising and Music （社会・経済・歴史） （前年度との繰り返し履修不可） |
|---|---|
| Lecturer(s) | ISHII, AKIRA |
| Credit(s) | 2 |
| Academic Year/Semester | 2022 Spring(Intensive) |
| Day/Period | Mon.1/Wed.1 |
| Campus | Hiyoshi |
| Class Format | Face-to-face classes (conducted mainly in-person) |
| Registration Number | 24627 |
| Faculty/Graduate School | ECONOMICS |
| Department/Major | ECONOMICS Type A, B |
| Year Level | 1, 2 |
| Field | FOREIGN LANGUAGES MANDATORY ELECTIVE |
| K-Number | FEC-EC-12102-112-09 |
| Course Administrator | Faculty/Graduate School | FEC | ECONOMICS |
|---|---|---|---|
| Department/Major | EC | ECONOMICS | |
| Main Course Number | Level | 1 | First-year level coursework |
| Major Classification | 2 | Foreign Languages Course | |
| Minor Classification | 10 | Foreign Language Ⅰ - English | |
| Subject Type | 2 | Elective required subject | |
| Supplemental Course Information | Class Classification | 1 | Language |
| Class Format | 1 | Face-to-face classes (conducted mainly in-person) | |
| Language of Instruction | 2 | English | |
| Academic Discipline | 09 | Education and related fields | |
Course Description/Objectives/Teaching Method/Intended Learning Outcome
Prof. Ishii, the Head of the Double Degree Committee as well as the instructor of this course, requests all non-PEARL Keio-Sciences Po DD Students to register for this class.
The aim of this course is to examine how the advertising industry has employed music to sell goods. Music has always played an important role in advertising, which itself has been and continues to be an essential element of capitalism. Studying how commercials have been fashioned not only to sell goods and services but also to inculcate listeners and viewers into their roles as consumers will be the focus of the course.
Participation in discussion is critical in this course. Students will be asked to write a term paper of 2,000 words in length as well as several shorter writing assignments.
The aim of this course is to examine how the advertising industry has employed music to sell goods. Music has always played an important role in advertising, which itself has been and continues to be an essential element of capitalism. Studying how commercials have been fashioned not only to sell goods and services but also to inculcate listeners and viewers into their roles as consumers will be the focus of the course.
Participation in discussion is critical in this course. Students will be asked to write a term paper of 2,000 words in length as well as several shorter writing assignments.
Course Plan
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Method of Evaluation
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Textbooks
Taylor, Timothy D. (2012). The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture. Chicago and London: University of Chicago Press.
Lecturer's Comments to Students
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