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PASSPORT MEMBERS' WORKSHOP D（ＧＰＰ）
| Subtitle | Macro environment and Marketing |
|---|---|
| Lecturer(s) | TAN, CAROLINE S. |
| Credit(s) | 4 |
| Academic Year/Semester | 2023 Spring(Intensive) |
| Day/Period | Tue.4,5 |
| Campus | Mita |
| Class Format | Face-to-face classes (conducted mainly in-person) |
| Registration Number | 18758 |
| Faculty/Graduate School | BUSINESS AND COMMERCE |
| Department/Major | BUSINESS AND COMMERCE |
| Year Level | 3, 4 |
| Field | SPECIALIZED SUBJECTS |
| Course Description | This workshop provides GPP students with the opportunity to integrate practical experience with theoretical knowledge through case studies. |
| K-Number | FBC-BC-34453-312-07 |
| Course Administrator | Faculty/Graduate School | FBC | BUSINESS AND COMMERCE |
|---|---|---|---|
| Department/Major | BC | BUSINESS AND COMMERCE | |
| Main Course Number | Level | 3 | Third-year level coursework |
| Major Classification | 4 | Major Field Course | |
| Minor Classification | 45 | Iv Major Field Seminar Courses - Common | |
| Subject Type | 3 | Elective subject | |
| Supplemental Course Information | Class Classification | 3 | Seminar |
| Class Format | 1 | Face-to-face classes (conducted mainly in-person) | |
| Language of Instruction | 2 | English | |
| Academic Discipline | 07 | Economics, business administration, and related fields | |
Course Contents/Objectives/Teaching Method/Intended Learning Outcome
In the face of a challenging business environment where change is the only constant, it is imperative to understand the intricate interplay of forces and factors that shape the business landscape in order to remain competitive.
This course seeks to provide a comprehensive view and understanding of the world of Marketing. Marketing is beyond the basics of 4Ps. While this course basically is about Marketing, students will not be learning Marketing à la textbook. Rather different contemporary issues will be introduced and examined each week. The relevance and implications of the issues for all aspects of business, mainly Marketing will be discussed.
Students will develop an understanding of the different macro factors that affect decision-making and strategies through the extensive readings, case studies and class discussions, as well as develop the ability to think strategically in analysing and formulating solutions.
This course seeks to provide a comprehensive view and understanding of the world of Marketing. Marketing is beyond the basics of 4Ps. While this course basically is about Marketing, students will not be learning Marketing à la textbook. Rather different contemporary issues will be introduced and examined each week. The relevance and implications of the issues for all aspects of business, mainly Marketing will be discussed.
Students will develop an understanding of the different macro factors that affect decision-making and strategies through the extensive readings, case studies and class discussions, as well as develop the ability to think strategically in analysing and formulating solutions.
Course Plan
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Method of Evaluation
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Textbooks
There is no required text for this course.
Reference Books
The required reading list and cases will be advised during week 1 in class accordingly.
Lecturer's Comments to Students
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