Keio University Syllabus and Timetable

MANAGEMENT THEORY OF VENTURE BUSINESS

SubtitleCreating new business from technological idea
Lecturer(s)KAZUMI, TOMOYO
Credit(s)2
Academic Year/Semester2023 Spring
Day/PeriodWed.3
CampusYagami
Class FormatOnline classes (mainly real-time format)
Registration Number08548
Faculty/Graduate School[MASTER'S] SCIENCE AND TECHNOLOGY
Year Level1, 2
FieldMASTER'S PROGRAM: ELECTIVE COURSES GENERAL PROGRAM
RemarksCourses not open to 4th year undergraduate students
K-Number GST-ST-67003-221-07
Course AdministratorFaculty/Graduate SchoolGSTSCIENCE AND TECHNOLOGY
Department/MajorST
Main Course NumberLevel6Master's level coursework
Major Classification7Master's Program Prescribed
Minor Classification00General Course
Subject Type3Elective subject
Supplemental Course InformationClass Classification2Lecture
Class Format2Online classes (mainly real-time format)
Language of Instruction1Japanese
Academic Discipline07Economics, business administration, and related fields

Course Contents/Objectives/Teaching Method/Intended Learning Outcome

The overall aim of this course is to assist the student to develop new idea based on technology to excellent business concept. As uncertainty increases in the business environment that you encounter, it is crucial for you to well understand the entrepreneurial way of thinking and the new venture creation. In creating new ventures, it is important to learn how to manage the process of growing the business, and harvest. I recommend students to understand the basic knowledge of business administration which are business strategy, marketing, finance, and entrepreneurship. This course will provide some lectures on the basic theories of business administration. It also delivers a set of teaching style to be used for students’ assistance, including case study analyses and discussion, and a group project work of making a business plan. Also a business plan presentation will be assigned to each group in the final class.
*Attention: This course will be teaching as online session using Zoom. It might be change depending on the COVID-19 infection situation to real teaching or partial real teaching.

Course Plan

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Method of Evaluation

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Textbooks

Kutsuna, Kenji, et al. (2022) "Entrepreneurship Nyuumon (New edition)", Yuhikaku

Reference Books

Tadokoro, M.(2019) "Nyumonn Kigyou no Kagaku", Nikkei BP
Cooper&Vlaskovits(2013)"Lean Entrepreneur",John Willy and Sons
Yamada,Jinichiro(2015)"Daigakuhatsu Venture no Soshikika to Deguchi Senryaku", Chuo Keizaisha
Ito,Ryoji (2005)"Seikousuru Business Plan", Nihonkeizaisinbunsha
Watanabe,Takashi ed.(2008)"Academic Innovation",Hakutou Shobou
Scott A. Shane(2005) "Finding Fertile Ground-Identifying Extraordinary Opportunities for New Ventures",Wharton School Publishing
Kutsuna, Kenji et.al,(2013)"Entrepreneurship Nyuumon", Yuuhikaku

Lecturer's Comments to Students

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Question/Comments

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