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MUSIC(PEARL)
| Subtitle | Music and Advertising |
|---|---|
| Lecturer(s) | ISHII, AKIRA |
| Credit(s) | 4 |
| Academic Year/Semester | 2022 Spring(Intensive) |
| Day/Period | Mon.2/Wed.2 |
| Campus | Hiyoshi |
| Class Format | Face-to-face classes (conducted mainly in-person) |
| Registration Number | 05982 |
| Faculty/Graduate School | ECONOMICS |
| Department/Major | ECONOMICS PEARL COURSE |
| Year Level | 1, 2 |
| Field | GENERAL EDUCATION MANDATORY ELECTIVE (CATEGORY II) CATEGORY II HUMANITIES SOCIAL SCIENCES (PEARL) |
| K-Number | FEC-EC-01202-212-85 |
| Course Administrator | Faculty/Graduate School | FEC | ECONOMICS |
|---|---|---|---|
| Department/Major | EC | ECONOMICS | |
| Main Course Number | Level | 0 | Faculty-wide |
| Major Classification | 1 | General Education Course | |
| Minor Classification | 20 | Category Ⅱ(Humanities/Social Sciences) - Art | |
| Subject Type | 2 | Elective required subject | |
| Supplemental Course Information | Class Classification | 2 | Lecture |
| Class Format | 1 | Face-to-face classes (conducted mainly in-person) | |
| Language of Instruction | 2 | English | |
| Academic Discipline | 85 | Comprehensive / Integrated Areas (Humanities) | |
Course Description/Objectives/Teaching Method/Intended Learning Outcome
The aim of this course is to examine how advertising industry has employed music to sell goods in the twentieth and the twenty-first centuries. Music has always played an important role in advertising, which continues to be an essential element of capitalism. Figuring out how advertisement has been fashioned not only to sell goods and services but also to inculcate listeners and viewers into their roles as consumers will be the focus of this course.
Participation in discussion is critical in this course. Students will be asked to do presentation assignments as well as to write a term paper.
Participation in discussion is critical in this course. Students will be asked to do presentation assignments as well as to write a term paper.
Course Plan
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Method of Evaluation
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Textbooks
Taylor, Timothy D. (2012). The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture. Chicago and London: University of Chicago Press.
Lecturer's Comments to Students
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