Keio University Syllabus and Timetable

ENTREPRENEURSHIP AND SMALL BUSINESS DEVELOPMENT IN JAPAN

SubtitleENTREPRENEURSHIP & SMALL BUSINESS DEVELOPMENT IN JAPAN
Lecturer(s)MAGNIER-WATANABE, REMY
Credit(s)2
Academic Year/Semester2023 Spring (2nd Half)
Day/PeriodMon.1,2
CampusMita
Class FormatFace-to-face classes (conducted mainly in-person)
Registration Number03925
Faculty/Graduate SchoolINTERNATIONAL CENTER
Year Level2, 3, 4
Course DescriptionA course to aim to learn on different aspects of business management, particularly for students who are interested in starting their own business.
K-Number CIN-CO-00243-212-07
Course AdministratorFaculty/Graduate SchoolCININTERNATIONAL CENTER
Department/MajorCO
Main Course NumberLevel0Faculty-wide
Major Classification0Other Course
Minor Classification24International Center Course (Social Sciences) - Business and Management
Subject Type3Elective subject
Supplemental Course InformationClass Classification2Lecture
Class Format1Face-to-face classes (conducted mainly in-person)
Language of Instruction2English
Academic Discipline07Economics, business administration, and related fields

Course Contents/Objectives/Teaching Method/Intended Learning Outcome

This course is particularly useful for students who are interested in starting their own business and want to learn on different aspects of business management. This course is also suited to those involved in corporate entrepreneurship or in improving competitive positioning and transforming corporations towards value-creation.

In this course the student will learn the essential skills needed to start and manage a successful new business venture.
Upon completion of this course, student will be able to:
- Evaluate the necessary qualities and characteristics of the successful entrepreneurial profile.
- Recognize and determine the steps necessary to open and operate a small business enterprise.
- Identify the marketing, financial, leadership and other competencies needed by an entrepreneur.
- Use information, projections, logic and critical thinking to recognize an opportunity and solve small business problems in a multicultural, ethical and legal environment.
- Develop and present a Business Plan for a business in Japan or another country.

The course primarily uses a combination of lectures, class discussions, and presentations.

Course Plan

This item will appear when you log in (Keio ID required).

Method of Evaluation

This item will appear when you log in (Keio ID required).

Textbooks

There is no required textbook for this class.

Reference Books

https://www.score.org/resource/business-plan-template-startup-business
https://www.score.org/resource/financial-projections-template

Essentials of Entrepreneurship and Small Business Management, By Norman M. Scarborough & Jeffrey R. Cornwall, Global Edition, 9th Edition, Pearson 2019, ISBN 9781292266022

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, By Alexander Osterwalder and Yves Pigneur, Wiley, 2010, ISBN: 9780470876411

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, By Eric Ries, Crown Business, 2011, ISBN: 9780307887894

Lecturer's Comments to Students

This item will appear when you log in (Keio ID required).

Question/Comments

This item will appear when you log in (Keio ID required).